Eskinol: Linis – Kinis

This television commercial shows how people especially women reacts every time they would complain on something. One of the greatest examples is when we experience acne or pimples. Most of us women always react every time we would experience acne or pimples. Our face is one of the thing we precious, that we actually take time to clean and take care of. It is the top part that other people notice in someone or on us but the film present what will you need if you experience the same thing. They use emotional or tactical strategy in which they make the commercial more appealing to audience that somehow viewers can relate much more because they are also experiencing the same thing. The media that was used was advertising through TV Commercials and I must admit that I also say the same lines uses by the endorser “Bakit ganun, sinabon ko naman ayaw kuminis” even before it was published. What makes it more enticing is the lines that was used is easy to remember. But for me, if a person is really experiencing the same thing it will always depends upon his willingness to buy and try the product. If a song has LSS(Last Song Syndrome) then this commercial was considered Last Commercial Syndrome(LCS).