This advertisement was released by the Ayala Mall last April. It is an advertisement which covers a discount days (April 5 – 15). This ads has the power to attract its audience from the colour and the way it was been arranged. The whole was designed properly. We associate the color red for love or in valentines and it was unusual for an advertisement to use red for an ads especially in the midst of the year. It just like, when you do shopping everything would be blown away. The tagline was also convincing “Paint the town with Red”. The whole message was enjoy shopping.